Emotions of colors-use color psychology to your advantage
The peculiar thing about colors is that when seen in different lights, they appear different too! There’s nothing really physical about colors – you can’t touch or feel them. Yet, there’s a power in them; they evoke different kinds of emotions and reactions from us. Seeing a wall painted red will evoke a different feeling in our brains than a wall painted blue. The sub-conscious way in which this works hardly makes us aware of the effect that colors can have on us.
“Grey has no agenda. . . Grey has the ability, that no other color has, to make the invisible visible.”
Roma Tearne, Mosquito
A lot of research has gone into what different colors convey and the emotions induced by them. Here, we look at some of the basic colors and what psychology has to say about their influence on our perceptions. We are sure that after you’ve read this, you’ll start using colors to your advantage!
Serious, Sophistication, Expensive, Grief, Fear
Purity, Innocence, Happiness, Sincerity, Cleanliness, Cold
Reliability, High Quality, Intellectual, Competence, Calm, Masculine
Warm, Energetic, Happiness, Intensity, Competence
Energetic, Power, Love, Passion, Excitement
Growth, Health, Harmony, Envy, Good taste
Wealth, Exotic, Wisdom, Spirituality, Authority, Sophistication
Enthusiasm, Fun, Refreshing, Energetic
Nurturing, Feminine, Compassion, Soft, Sincerity
Stability, Earthy, Comforting, Safe, Ruggedness