Emotions of colors-use color psychology to your advantage

Sep 15, 2016 | Living

The peculiar thing about colors is that when seen in different lights, they appear different too! There’s nothing really physical about colors – you can’t touch or feel them. Yet, there’s a power in them; they evoke different kinds of emotions and reactions from us. Seeing a wall painted red will evoke a different feeling in our brains than a wall painted blue. The sub-conscious way in which this works hardly makes us aware of the effect that colors can have on us.

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“Grey has no agenda. . . Grey has the ability, that no other color has, to make the invisible visible.”

Roma Tearne, Mosquito

A lot of research has gone into what different colors convey and the emotions induced by them. Here, we look at some of the basic colors and what psychology has to say about their influence on our perceptions. We are sure that after you’ve read this, you’ll start using colors to your advantage!

Color meaning, color meanings, color psychology, meaning of color, meaning of black, black means, black represents

Black

Serious, Sophistication, Expensive, Grief, Fear

Color meaning, color meanings, color psychology, meaning of color, meaning of white, white means, white represents

White

Purity, Innocence, Happiness, Sincerity, Cleanliness, Cold

Color meaning, color meanings, color psychology, meaning of color, meaning of blue, blue means, blue represents

Blue

Reliability, High Quality, Intellectual, Competence, Calm, Masculine

Color meaning, color meanings, color psychology, meaning of color, meaning of yellow, yellow means, yellow represents

Yellow

Warm, Energetic, Happiness, Intensity, Competence

Color meaning, color meanings, color psychology, meaning of color, meaning of red, red means, red represents

Red

Energetic, Power, Love, Passion, Excitement

Color meaning, color meanings, color psychology, meaning of color, meaning of green, green means, green represents

Green

Growth, Health, Harmony, Envy, Good taste

Color meaning, color meanings, color psychology, meaning of color, meaning of purple, purple means, purple represents

Purple

Wealth, Exotic, Wisdom, Spirituality, Authority, Sophistication

Color meaning, color meanings, color psychology, meaning of color, meaning of orange, orange means, orange represents

Orange

Enthusiasm, Fun, Refreshing, Energetic

Color meaning, color meanings, color psychology, meaning of color, meaning of pink, pink means, pink represents

Pink

Nurturing, Feminine, Compassion, Soft, Sincerity

Color meaning, color meanings, color psychology, meaning of color, meaning of brown, brown means, brown represents

Brown

Stability, Earthy, Comforting, Safe, Ruggedness